» Shakuni
Based on the famed mythological character, Shakuni is an application that focuses towards building a Paid Search campaign that is competition driven (remember our promise of what to do with them?). What this application does is find loopholes and weaknesses in the competitions Paid Search campaign and pro-actively creates the strategy to take advantage of it. It is also configured to work alongside our bid management tool and is able to shadow the key competitor’s Paid Search campaigns.

» Doordarshi
Legend has it when the blind king Dhrtarashtra wanted to see the great war he called Doordarshi who would look thousands of miles into the distance and recount to him what was happening. This is exactly what our software does. Doordarshi is our client insight tool. When clients logs into their client centre module, Doordarshi unlike other client centre, does not only give simple reports but also delivers valuable insights into the campaign. Our team can log in and give their inferences on the current status as well. This helps us foresee pitfalls, if any and develop applications to stay one step ahead of the competition.

» Chanakya
Named after the celebrated scholar, Chanakya is our lateral thinking tool. It allows us to execute our bid management tool into lateral areas. We at C2 have created a learning pool. And all these case studies are further filtered into Chanakya which in turn allows us to create consumer profiles and create keywords through degrees of other associated lateral keywords.

» Bhima
At C2, we understand that different campaigns have different requirements. Some campaigns need to be deployed across a million keywords. This is where Bhima comes in. Named after the strongest man in Indian Mythology, it is an application that allows us to take keywords with more than 50,000 impressions a day and then apply them to a specific campaign. It is not a thinking application but a doer. If a certain campaign requires 50,000 clicks a day and the target audience is diverse, rather than specific, Bhima saves the day. A fantastic advantage for any marketer.

This is the kind of stuff our customers pay for. This is the kind of information that is of use to them as when they run search campaigns they are looking for real leads.

And we deliver. From diverse geographies, across languages and target audiences it is actually we who search for them and then lead them onto your site.

And we bring them to you in hordes. So that you sell. That’s why you choose us.