Times of Money

At times of money, Search has always been the core area for our customer acquisition but also the main challenge because of the complex nature of our business. We are targeting external customers based in the U.S. and living out of India.

Since we have partnered with Communicate 2 less than a year back, we have managed to structure the search marketing campaign in a way that we can optimize the spends we put in search and at the same time , grow the customers we require through this medium.

Currently 90% of our customers are acquired through this medium and a large share of the credit would go to Communicate 2 in helping us reach out to these potential customers and grow our base.

Achal Shah – Head-Marketing