At Communicate 2 we have some of the most comprehensive tracking tools like LMS (Lead Management System), C2lytics, etc which gives us an edge over our competitors.

LMS

Lead Management System (LMS) is our tracking system, where data base of potential leads is collected and passed on to clients. Our lead management system automates the whole lead processing function, starting from lead capture to analysis to assignment, through to "closed loop" contact management and comprehensive status and trend reports.

Through automation, our system makes sure that even the most difficult lead analysis and assignment models are adhered to. The LMS system is completely centralized, safe and network-based. Each and every LMS is configured from our huge library of over 100 lead management functions. Our semi-customized approach not only makes sure that your system functions in sync to your lead management process. It also cuts down the development and "total cost of ownership" drastically.

Our LMS system also generates graphical reports. The LMS system has been built in such a manner that it can be incorporated with numerous ERP and CRM solutions. Owning to this facility we are able to transfer the leads directly to client's CRM or LMS automatically on live data basis without any manual intervention.

C2lytics

C2lytics is our own in-house analytics tool which helps us monitor the performance of our SEM campaigns. C2lytics was created to learn about where visitors came from and how they went about through the site.

C2lytics tracks the behavior of a user from the time of his first visit till the point of conversion. From the data gathered through this tracking we are able to determine which lead came from which keyword, ad group and campaign. C2lytics also gives us a comprehensive report on page visits, average no of page views and the amount of time the user spends on each page.

The tracking system is also used as a mechanism to identify click frauds based on IP address. The total number of bounce rate can be determined via C2lytics goal and funnel report. Through the reports generated one can also determine which page is generating maximum conversions and which one isn't performing. The data gathered from C2lytics also helps us in optimizing and structuring our campaigns so that they can perform better and increase ROI.