There are hundreds, even thousands of keywords that may be relevant to your offering. The problem is your competitor is also likely to bid for the very same words. These "obvious" keywords might have over 50 advertisers, with per-click costs getting for competitive reasons (into the tens of dollars). So how do you stand out and still get more traffic to your site? Simple, our proprietary tools help you bid for the lateral keywords. The less obvious ones that still work. And these are available much cheaper than the direct keywords. A phenomenal advantage for any marketer.

Safe landings with C2

What happens when the prospect clicks on the ad? This part is probably the most crucial link in the Paid Search process. When a searcher is looking for information of a precise nature, he needs just that. A landing page needs to be effective and directly related with the search string that the searcher keys in. This is where the elusive hot lead turns into a sale. It needs to be free of clutter and the offering should be made visible from the word go. C2 believes in safe landing pages. Pages that are both attractive so as to ensure the searcher stays there as well as fulfils his need at the given point in time. We work hard on conversions. A full creative team with graphic designers and copywriters sweat over getting just the right balance of images and words to ensure you make the sale.

Leads

Traditional advertising believes in getting the right words and pictures out in as many mediums as possible. In the realms of the internet, these would translate as banner ads, emailers and pop up windows. Then all you need to do is pray that people see them and react. We don't do that. We deliver these same people to your website and make them read what you have to say. How your bed will make them sleep longer or how your brand of nail polish will make them dazzle. It's all about the numbers and we don't just predict them but deliver them.

AB Testing

We usually conduct AB testing and Multivariable testing, for our landing pages in order to find out which landing page is performing better, or which elements in the page are performing better.

1) It is always helpful to use two different landing pages to test different offers and creative treatments. You can test variables by sending prospects to two different landing pages. The click through rate and conversion ratio will easily tell you which page is performing better.

2) Make sure you place the basic or high performing keywords that you have used in your landing page copy, in the Meta tags of the LP while doing HTML.

3) You can test a single product page versus one that shows multiple products within the same category. Where you could test both pages, A/B split testing is your ideal option, but there are instances when time and expense are factors, a sequential test can sometimes be enough.

4) To conduct a sequential test, put up Version A of your landing page for one week, and then replace it with Version B for a week, ensuring that you get enough traffic for reliable results. Note differences in such metrics as unique visitors, sales and conversion rates.

Multivariable Testing

1) In multivariable testing certain elements of an existing landing page are changed, in order to check the performance of a page. The elements usually changed for multivariable testing include visual, headline, body copy, reshuffling of benefits and features.

2) Multivariable testing is best used with micro-sites or multi-page web-site.

3) Multivariable testing will help you determine which variables are most influential and effective.

4) Which combinations of variables are most effective.

5) How important the difference is between the combinations.

6) Which combinations perform the best and result in a higher conversion ratio.