Vivek Bhargava
(now our CEO, then just a fresher out of B-school with no music
sense) warmed up to this challenge. While most of his colleagues went looking for
cubicles, he took on a bigger role. His objective was simple. He wanted to help
Indian corporates use technology to enhance their marketing effectiveness. Audacious?
He didn't think so.
And sure enough, on a muggy morning in August 1997, Communicate 2 was born.
From the very inception, C2 was destined to go places. In our very initial years
we had the fortune of working with exceptional clients like Pfizer, Merrill
Lynch, MTV, Novartis, Godrej, Esselgroup, UTV, Parle Group etc.
Add to that, a long list of dot com projects such as almari.com, indiawww.com,
kagaz.com, facequest.com
and our name had became synonymous with Interactive marketing.
From a company set up to initially set up to handle the various interactive needs
for clients, C2 grew rapidly in stature as a force to be reckoned with in SEM. And
that's because we believe that SEM is truly the marketing model of the future.
Our objective today is to offer our clients the best possible leads in:
1. The Shortest Possible Time
2. The Least Possible Cost
at any given time and place in the world. We do this by analyzing search patterns
of consumers over time, topic and geography. All so that you, the client, get the
maximum returns on investment and minimum peptic ulcers.
At C2, we have our own set of proprietary tools that help us keep this promise at
all times. While Shakuni
Based on the famed mythological character, Shakuni is an application that
focuses towards building a Paid Search campaign that is competition driven,
Doordarshi,
Doordarshi is our client insight tool. When clients logs into their client centre
module, Doordarshi unlike other client centre, does not only give simple reports
but also delivers valuable insights into the campaign, Chanakya Chanakya is our lateral thinking tool.
It allows us to execute our bid management tool into lateral areas. and Bhima it is an
application that allows us to take keywords with more than 50,000 impressions a
day and then apply them to a specific campaign.
We make this data available to you and your core team. That's the way we work. That's
why you pay us. That's why companies like Kingfisher Airlines, MTV, Pfizer, Novartis
choose us over other PPC firms and SEOs.
Because we give you results. We sell your product. We increase your profitability.
And we have Case Studies
to prove this.
We have done this with a dedicated team
of highly talented individuals who have enough traditional advertising (read: multinational
agency) experience amongst them to make them choose PPC over the former.
Interested in how we can help your business? Mail us or fill up the form above.
If you want to join our team, check out who we are hiring here.
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